Brynne Tillman and Bill McCormick, Social Sales Link | Converting connections to conversations through the power of LinkedIn

Social Sales Link’s CEO, Brynne Tillman, and CSO, Bill McCormick, usher sales professionals to expand their businesses by using LinkedIn as an avenue to start more sales conversations - building a relationship, showing up as a resource and bringing value.

Some sales professionals use LinkedIn to connect with everyone and not building a purposeful network. LinkedIn should be leveraged to gain more sales conversations and using the power of networking for key introductions. “We need to detach from what the client is worth to us and we need to attach to what we are worth to the client,” Bill explained, “This starts by realizing that our product and service serve them and will help them.”

Brynne and Bill share a lot of their sales insights through their podcast, Making Sales Social.