Meet our team


Lindsay Smith

Lindsay is a Licensed Clinical Social Worker and the founder of two mental health group counseling centers. She has long taught others how to release unnecessary suffering and create a life of abundant joy. She has grown her businesses to seven figures and created exceptional systems and teams so that growth and smooth operations continue with almost none of her involvement. She is world-class at hiring top-notch therapists and creating processes to ensure therapy practices run like clockwork. Lindsay studied Sociology at the University of Puget Sound and Social Work at San Diego State University. She was featured in the bestselling book Leading with Legacy, a collection of 20 accomplished women sharing inspirational stories about their achievements.

Dan King

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Dan is a tennis and meditation-loving former lawyer turned private equity strategist and burnout crusader. Dan began his career in M&A law at a large firm and then working on the deal team of one of the Sharks on the Shark Tank TV show, doing contract drafting and due diligence. He saw many small companies grow so quickly their people were burned out. He became passionate about the human side of business and left law to train as an executive coach. He built a few companies in the coaching industry, failing a few times, and then selling one (which served the legal industry). At Fireside, he leverages his experience with M&A and org psych to build a mental health business without burnout. Dan studied Law at McGill University and Psychology at Columbia University (Teacher’s College). He is a world traveler and veteran of 2 extreme auto races, driving a Fiat from London to Mongolia and a rickshaw the length of India.

Michael Goldberg

Michael is a Clinical Psychologist and was Founder and CEO of Child & Family Psychological Services, Inc., which sold to LifeStance Health in 2017. He later became Division President of LifeStance Health, where he led the private equity company’s acquisitions in the Northeast. He was responsible for the acquisition of 10 practices and established 12 new locations. He executed multiple strategic partnerships before LifeStance recapitalized with TPG in 2020 and went public in 2021. Michael cared deeply about the clinicians and, through creating exceptional cultures for them, was able to increase the retention rate at acquired practices. He is a leading national expert in the business of mental health. Michael’s Doctorate in Psychology is from Saint Louis University.