Lou Bortone | Digital Marketing and Video Consultant | Integrating Online Video Into Marketing

With his dad working at a tv station in Boston, Lou grew up in the tv business. “I went into this business and there was never anything else I wanted to do,” he shares.

However, years after, he shifted from mainstream broadcasting to the online and digital platform. “I didn’t leave the tv business, the business left me because it changed so drastically.”

Lou is a marketing guy who does videos and mainly focused on strategy. He assists his customers fit their videos into their sales and marketing plans. He believes that video email is a powerful sales platform. He says, “If we can’t be live and we need to connect with people, do a video instead of an all-call meeting.”

He helps them find their voices on video. “The best takes are when people forget they’re on camera. The more comfortable they are, the more they can communicate their messages.”

Kickboxing is one Lou’s favorite pastime activities. “I can punch things without getting in trouble,” he laughingly shares. He also loves to travel overseas, particularly Italy.