Ilene Rosenthal, White Space Marketing | Map your marketing to your business model

So many marketing agencies specialize in one type of marketing and have a  massive conflict of interest: They are incented to compel clients to invest their money and time in the type of marketing in which the agency specializes. 

Ilene, CEO of White Space Marketing, doesn’t do this - because she wants her clients to get the best results possible, even when it isn’t in her short-term self-interest. She builds her business the same way she advises clients to build theirs: through long-term thinking. She cares deeply about her clients and doesn’t just help with their marketing - she helps them determine the best long-term strategy for them and then aligns the marketing. 

“My goal in marketing is to determine – where is it worth it? There’s so much waste. I am very strategic about resource allocation.”