Todd Cherches, BigBlueGumball | There is an exceptionally underappreciated shortcut to great persuasion, influence, and leadership

Written By Dan King

For Todd Cherches, CEO of leadership consultancy BigBlueGumball, leadership is about enrolling people to your vision of the future. He believes we’re all visual thinkers. So it’s vital for leaders to help others see that future vision. 


We help others see that future vision by appealing to their visual nature. When we speak, we should use imagery. When we write, we should paint a compelling picture. Visuals get people’s attention. A powerful visual is emotionally resonant and emotions are one of the keys to memory. Todd’s book, VisuaLeadership, is all about how to develop this skill-set. 


Do you identify as a visual thinker or leader? Why? Why not? 


Dan King
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