Clay Spitz | Chief Outsiders | Unlocking Growth in Challenging Times

As a managing partner, Clay helps businesses grow more effectively. “We are marketing executives who come into companies temporarily to help them get over a growth challenge,” he says as he shares the importance of serving customers to their best advantage.

He also highlighted that not everyone in the world is your customer. “It’s not all about the branding and the tagline. It’s truly about understanding who your customers are, what they care about and how to reach them.” The customer’s language is very important to understand.

Clay’s proud to say that part of their company’s success is because of collaboration. He shares, “We hire someone who is not the smartest guy in the room. These people are very smart and also smart enough to accept that they don’t know everything.”

He loves to spend time with his family when not working. He has also been busy sharpening his golfing skills for the past 2 years.