Cameron Herold, COO Alliance | How is ADD an entrepreneurial superpower?

Many entrepreneurs don’t realize their ADD enables them to derive valuable business insights from all around them. But with ADD, it’s easy to get distracted and bored by the systems-building and execution that’s required to grow a business. In college, Cameron Herold led a franchisee team. Frightened to fail, he obsessed about everything in the franchise operating manual. This taught him about systems and focus. That focus contrasted with his ADD - which moved his attention from thing to thing. But it gave him the vision to see shortcuts for improving the operating manual. And systems and organization became a learned gift, to pair with his natural gift of breadth of vision.

This combo empowered him, as COO, to engineer 1800Got-Junk’s growth from $2 to $106 million. It also showed him mindset gaps between CEOs and COOs. He saw so much ADD in CEOs and so much focus in COOs. COOs and CEOs often speak a different language. He also saw many CEO networking and development organizations, but nothing for COOs. He created COO Alliance, a COO training network all about equipping COOs with everything they need to succeed in their roles as Second in Command - and to strengthen their relationship with their CEOs.